The Way Forward: How Startups And SMEs Can Navigate The COVID-19 Crisis

The COVID-19 pandemic developed as a health crisis, moved on to becoming an economic concern, and now has transformed into a recession hard to stave off. The current climate has particularly stopped the music for the VC ecosystem, startups and small and medium enterprises (SMEs). Indeed, small to medium size businesses are at the front line of the battle, with the repercussions being especially severe for them, due to higher levels of vulnerability and limited resources.

To navigate through the current turmoil, it is vital for businesses to be agile to respond to today’s changing environment in a timely manner. As such, SMEs are advised to identify, focus, and swiftly address the key vulnerable areas to ensure their survival and business continuity. These main areas are finance, operations and business models, people, and processes- here’s a primer on how to go about these:

1/ FINANCE

Cash is king, and now more than ever, is needed for survival. Here are external and internal ways to improve, prolong and avail liquidity.

INVESTORS AND VCS

With the stock markets taking a significant hit, the private equity and venture capital markets are also heavily impacted. There is going to be a considerable dip in startup valuations, as well as total rounds raised during 2020. The appetite for investment and the availability of funds has shrunk, and it continues to move downwards. Investors are either selling their current shares at a loss to prevent further financial damage, or they have gathered their resources to focus on their current portfolio and support its survival. On the other side of the spectrum, there are a few outliers with disposable funds who are taking advantage of below-the-market prices to diversify and expand their investment portfolio. That being said, it is not wise to rely on external resources, as all economies are in a volatile state. The best solution would be to direct the focus on internal resources and capabilities.

ALTERNATIVE SOURCES OF FUNDS

In order to minimize the reliance on traditional funding, the following avenues can be explored:

PARTNERSHIPS AND ALLIANCES The global implications of the outbreak have brought both people and businesses closer than ever, making it the best time to take a step away from traditional funding, and move towards partnerships and alliances. The market demand patterns have been disturbed, with extreme plunges in some classes and an upward surge in others. Thus, SMEs need to form complementary alliances by leveraging on each other’s resources and capabilities, and transform into a stronger entity that can cater to the current market demands with agility. This will assist with their commercial survival while using minimal funds, as well as helps serve their communities and create positive PR.

BOOTSTRAPPING Back when entrepreneurship was not a popular concept, and investors were not keen on buying startup shares, many entrepreneurs started and grew their ventures by bootstrapping. It is time to take a page out of that old book, take a proper look at the business’ internal cash reserves, and stretch the existing runway to leverage all that is available. Entrepreneurs needs to start by identifying their incurred costs, and conducting negotiations to minimize the direct and indirect costs as much as possible. They also need to explore ways to rearrange their cash from idle facilities into their essential working capital in order to improve their short-term liquidity.

GOVERNMENT AIDS Government grants have come available at a global scale, prioritizing SMEs, startups, and entrepreneurs. This is the best non-equity class of funding for these businesses to take advantage of and inject internally.

2/ OPERATIONS AND BUSINESS MODEL

The world today is no longer the same as it was a moment ago, and it is likely to change further and for the worse. Entrepreneurs need to stay flexible and adapt accordingly. They can do so by adjusting their current business models to reflect the caused change, prioritize business continuity, look for opportunities to gain competitive advantage from, and ensure minimal disruption overall.

RE-EVALUATING THE EXISTING BUSINESS MODEL

Entrepreneurs need to separate their focus from the crisis anxiety, and re-evaluate their propositions and business models instead. It is true that a number of SMEs, given their line of business (mainly B2C and digital) are less impacted, or in some cases, have experienced higher profits, regardless of the current crisis. However, it is a common need to revise and redo the old plans, and create new ones as well. Businesses can do so by researching the change in the market demand, identifying the changes in consumer behavior, as well as the possible gaps and opportunities for them to leverage and benefit from. They need to revise their revenue goals and product timelines, create a new business model along with a matching operating plan, and ensure clear and constant communications with the market and their investors.

IMPROVED AND NEW PROPOSITIONS

SMEs need to guarantee churn by developing honest and constant communications with their current clients, adjusting payment terms to encourage early transfers, and developing new price points on current supplies. Entrepreneurs are advised to then move on to explore innovative, and at times, even radical ways to secure new customers, and deliver added value to the market. This can be realized by restructuring the internal resources and capabilities to fine-tune and tailor the current services, as well as to come up with new lines of offerings created for the current demand. As stated previously, building alliances and joining forces with other SMEs will also help cater to the new market dynamics, and prepare the grounds for potential longterm partnerships.

GO-TO-MARKET STRATEGY DEVELOPMENT AND COMMUNICATIONS

Once the newly adapted propositions are created, it is time to develop the go-to-market strategy, as well as the relevant marketing plans and communication channels. At times of crisis, communication should be at the forefront of any entrepreneur’s strategy to maintain a steady and honest stream of messages with its market. Keep in mind that all efforts should lead to increased credibility and fundability- it is not the survival of the fittest, but the last one standing. Your adaptability is not limited to ensuring liquidity and market offerings. For your business to survive, and to potentially grow, the right enablers must be in place, from a people, processes and technology perspective.

3/ PEOPLE AND PROCESSES

PEOPLE

First and foremost are your people. Entrepreneurs need to take the necessary measures to ensure their teams’ safety, health, and by extension, productivity, in the new context. Active and transparent communication is the most important ingredient between the entrepreneurs, investors, and their staff: the necessary platforms need to be built to encourage mutual and constant conversations between all stakeholders. Maintaining a weekly dialogue between the CEOs, VCs, and employees allows for the exchange of valuable guidance on the portfolio and the overall business, and helps with making collective and smart decisions moving forward.

PROCESSES

The right internal tools and processes must be available, so that the above adjustment and changes are realized and take effect. The entrepreneurs need to equip their business and their team members to implement the needed changes and stay adaptable. The first step is to create the environment wherein the team members feel safe and encouraged to put in the extra effort. The leaders themselves play a crucial role in enabling new ways of working: trust, empathy, and availability of leaders are a key enabler for the workforce to feel empowered and committed. In addition, adjusting the existing culture helps with aligning the people’s mindsets to welcome the new changes and to be able to operate in the new environment in a productive manner.

The second step is supplying the tools needed to implement the required changes and help with business continuity. Digital gadgets that avail remote working, telecommuting, and enable all internal and external communications are a great example. Investing in an agile and resilient infrastructure might seem like a forced decision now, but it is in fact, a long-term investment that safeguards businesses from any turbulence that may come.

DECISION MAKING PROTOCOLS AND SCENARIO PLANNING

Once the new infrastructure is in place, the entrepreneurs need to develop various scenarios and forecasts, and test their responses and strategies accordingly. Given the everchanging nature of the current crisis, and the limited available resources in SMEs, leaders need to develop and implement decision making protocols to be able to remain agile and respond swiftly to any changes that may arrive and with minimum involvement.

At BSTEEVESHUB we are here to help your businesses grow during this period by using our technology ideas to drive and automate your business to be stand out and survive through this period and post covid-19.

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50 Profitable Online Businesses

Step #1: Choose A Profitable Online Business Model

These business ideas are ones that people all over the world are currently using to make money online.

You don’t need to make things complicated. 

Just chose one that makes sense for you and start taking action.

1. Affiliate Marketing

Affiliate marketing is perhaps the easiest, quickest and best way to start a profitable online business.

So, what is it?

Affiliate marketing is basically selling other people’s products and getting a commission for every sale.

It’s one of my personal favorite ways for people to get started.

In fact, the first $100 I made online was promoting an affiliate offer, and I went on to build my current business on the back of affiliate marketing.

2. Digital Publishing

Digital publishing is another very powerful online business.

In fact, this is the largest part of what Lurn does!

Digital publishing is developing and selling information products. These products include things like eBooks, videos, audio recordings, membership programs and live events.

Like affiliate marketing, it’s open to any niche. 

In the past, it used to take massive effort to find a published and get your book shipped out and on shelves. Today, selling 1,000 products requires no more effort or resources than selling one product.

3. eCommerce

It’s also easy to sell physical products online, which is precisely what an eCommerce business does.

Just think of Amazon and Ebay.

They’re the largest examples of eCommerce out there. In fact, during the last quarter of 2016, Amazon generated over $47 billion in revenue!

Just think about that.

4. Coaching 

Think back to when you were younger and wanted to learn a skill, a sport, or an activity. 

To do that, you likely had a coach. 

Whether it was your softball coach, basketball coach, English teacher or piano instructor, they were all types of coaches. 

People need coaches to learn new skills and get to where they want to go in life, and you can be that person.

5. Consulting

Consulting is similar to coaching in that you’re leveraging a specific skill that you have.

However, consulting is less about teaching and more about implementing your knowledge for someone to help them grow their business. 

6. Blogging

Blogging is one of the most fun types of businesses to start, and it’s also one of the easiest (and cheapest) ways to get started. 

Bloggers typically start out making money with ads and affiliate marketing, but you can grow into product development (through eCom, digital publishing or both) as you figure out what types of product your audience likes to purchase. 

7. Amazon Kindle

It’s SO easy to self-publish a book thanks to Amazon! Amazon Kindle is the largest eBook marketplace in the world.

In fact, it’s so big that today Amazon sells more eBooks than physical books.

8. Freelance Writing

If you’re a good writer and are looking to put your skills to use, consider becoming a freelance writer. Freelance writers come in all shapes and sizes, but generally you’ll either be writing copy or content.

Copy is more on the sales and business side, while content can include a wide array of different things—from blogs to reports!

9. Photo Editing

While some people purchase stock photos for their websites and social media, not everyone wants to use stock images. With that said, not everyone is a great photographer, nor are they amazing with photoshop.

If you have a good handle on photo editing software and a good eye, you can become a freelance photo editor.

10. Accounting

As companies make more and more money, they can easily lose track of that money.

At a certain point, everyone needs an accountant!As a freelance accountant, you can determine your own workload and create your own client base. As long as you’re a skilled and qualified accountant, there will always be work for you.

11. Web Development

These days, everyone needs a website.

Even with modern tools that help users to build websites, many people aren’t tech-savvy enough to build a proper website.

Others don’t have the time.Whether you’re using the tools provided by WordPress or you’re building a website from scratch, you can make a good deal of money helping others build their websites.

12. Editing

Along with writers, people are in need of editors.

While writing and editing go hand-in-hand, not everyone is a great editor. Even professional writers need someone to look over what they’ve written. 

If you have a great eye for grammar and can help others in the writing process, being a freelance editor may be right for you.

13. Ghostwriting

A ghostwriter essentially writes for other people. However, the client puts their name on the project.

Consider a book, for example.

Ghostwriters will often write books and allow the “author” to put their name on it.

While you don’t get the credit, you still get the cash!

14. Logo Design

Everyone needs a good logo!Logos are an important part of branding, but not everyone knows how to design a logo. Even those that can technically do it may not be artistic enough to create a good logo.If you’re an artist and understand branding, logo design may be right up your alley.

15. Ebay/Craigslist

Ever heard of flipping?

Selling physical goods on Ebay or Craiglist is another great profitable online business model.

It’s technically under the umbrella of eCommerce, but it has some key differences from the eCommerce model discussed above.

16. Virtual Live Events

You can create a virtual live event for people to attend.

This is much cheaper and easier to create than an in-person event and could be a great place to start.

During this live virtual workshop, we help students build their own online business in just three days!

Live events definitely make for a great online business model.

17. YouTube Personality

Online video has grown massively in recent years, and experts are predicting that it’s only going to become more and more popular over the coming years. 

Although YouTube doesn’t pay quite as well as it once did, there’s definitely still a lot of opportunity out there for people who are comfortable on camera. 

There are personalities out there making millions of dollars per year on YouTube, so even making a fraction of that can set you up with a nice life.

18. Twitch Streamer

What if I told you that playing video games could be a profitable online business?

Your parents might have called you crazy when you were younger if that was your dream, but it’s now a reality for a lot of people.

Twitch is basically like YouTube for gamers, and you can actually make money by streaming yourself as you play your game of choice. There are a lot of different ways to earn money as a streamer on Twitch, so don’t let old attitudes convince you not to give something a try.

19. Email Marketing

Email marketing is pretty much how Lurn got its start.

It’s really easy to get started, and here are just a few ways that we use email marketing:

  • Build relationships
  • Sell affiliate products
  • Sell digital information products 
  • Drive traffic to our blog
  • Sell coaching and consulting services
  • Generate sales on Amazon Kindle
  • Sell physical products

Email marketing is a versatile business model that can stand alone, or you can use to complement any other business that you choose.

20. Game Development

If you love games and want to do something other than streaming, developing your own games and selling them in an app store is a viable option to earn good money. 

Although you once had to know how to program games yourself (still helpful if you know how), there are options out there now that allow you to develop games without any programming knowledge. 

Some of those tools are:

There’s a ton of opportunity out there right now for game developers.

21. App Development

Just like games, there’s quite a bit of money in the app market.

You no longer have to know how to code to develop apps (again, more knowledge is better!). Some tools you can use to develop apps without needing to know how to code are:

Using these tools is a great way to get a minimum viable product to get you to the point that you can bring people onto your team to start scaling.

22. Digital Music Distribution

You no longer have to hold out hope that you’ll be signed to a major record label to start making money with your music. Today, there are plenty of resources available to you that allow you to sell your music to people online without being on a label. 

You can check out places like:

If you have the drive to make it happen, there are resources to turn your love for music into a profitable online business.

23. Digital Movie Distribution

Just like with music, you no longer have to hope that a major production company picks up your movie or documentary to start earning money.

You can use platforms like:

There’s no longer any excuse for you to not turn your talent and passion for movies into a full-time business.

24. Podcaster

Podcasts are hot right now, and anyone can start one. 

Although I definitely recommend that you have some high-quality audio gear before you set off on your podcasting journey, it’s really as simple as recording yourself and uploading it. 

Some people podcast full-time, while others use it as a content marketing tool for another business they’ve grown. 

25. Influencer

The idea of an influencer is confusing for some people because it’s a relatively new business opportunity.

Being an influencer basically just means using your reputation to promote other companies and brands via a social media platform (or IRL).

26. Selling Crafts

Millions of peoples out there create crafts as a hobby, but what if I told you can easily monetize that passion of yours? Etsy is the most popular platform right now for selling crafts and you can sell anything from blankets to hats to wedding gifts. 

The opportunities are pretty limitless on Etsy, and it’s a great profitable online business idea for creatives.

27. Translation Services

Being bilingual (or even trilingual) can be a massive advantage in all areas of life—including starting a profitable online business!

Many people are in need of translators for documents, paperwork, scripts and more.

28. Legal Counsel

While you may not be able to represent a client in court from a location hundreds of miles away, you can still do things like interpret contracts.

There are people that are in need of a variety of different legal services, but they may not want to bother with finding a local attorney (as it may be more expensive and time consuming).

If you’re able to read, write and interpret contracts for clients, you can do so online.

29. Brand Developer

While a lot of people understand how to start a business and sell things, not everyone knows how to properly develop a brand. Having the right brand can mean the difference between a business succeeding and failing.

Because of this, every business needs to set themselves apart—which is where branding becomes particularly important.

If you know how to identify, focus and communicate a brand identity, you can sell this service for a premium amount.

30. Virtual Assistant (VA)

Once a business gets big enough, it isn’t wise for an entrepreneur to spend their entire day completing administrative tasks. Most entrepreneurs also don’t want to spend a bunch of time setting appointments.

That’s why just about every business owner has an assistant.

For a lot of businesses (especially online businesses), an in-person assistant is unnecessary.

That’s where virtual assistants come into play.A virtual assistant is able to help clients take care of their administrative duties—allowing them to focus on growing their business.

31. Domain Name Sales

There are literally millions of combinations for domain names out there, but some of them are more popular than others.

For those able to stay ahead of the trends and jump on domain names that lapse, serious money can be made!

The great thing about purchasing domain names is that it costs a small amount of money to do so if you know what to look for. Once these domain names become in-demand, you can turn around and sell them for a major profit!

32. Social Media Manager

While everyone knows they should have a presence on social media, many businesses and entrepreneurs have no idea what this should actually look like.

A social media manager is an expert at running various forms of social media and getting results for their clients.

This doesn’t just involve posting on Facebook every once in a while, though.

A social media manager should understand how to encourage engagement, build a following, drive traffic and more. If you have a knack for building up businesses on social media, this is the perfect business for you!

33. WordPress Theme Developer

WordPress themes can be a very profitable online business.

While many people take the themes available on WordPress for granted, someone is in the background developing those themes.If you’re good at HTML, CSS, Javacript and design, you may want to focus your efforts on becoming a WordPress theme developer.

Once you develop themes, sell them on different theme marketplaces and start making some passive income.

34. Digital Advertising Expert

Digital advertising is a beast in and of itself.

A lot of old-school marketers have tried their hand in digital advertising, but many of them have failed.While the principles of marketing have essentially stayed the same, the vehicle has changed.

This means new tactics are needed to succeed.

If you know digital advertising inside and out, you’ll want to consider becoming a digital advertising expert. You can sell your expertise to businesses that need help with not just running their social media, but running successful ad campaigns.

35. Researcher

Research is hard and time-consuming.

A lot of companies have knowledge in what they’re doing and an audience, but they may not have time to update that information regularly.

There are also companies that need a bunch of information on something but don’t want to waste resources digging up that information.

36. Stock Photographer

Have you ever seen the same photo being used in different places?

If so, you’ve seen stock photos before.

Stock photos are simply photos of subjects in just about every category imaginable.

Businesses purchase stock photos and use them in lieu of shooting their own photos. If you’re a great photographer, snap some photos of different subjects and start selling those photos through stock photo websites!

It’s a profitable online business and can become passive income.

37. Cryptocurrency Trader

While cryptocurrency has had its ups and downs, it’s in no way finished and can definitely be a profitable online business.There are still lots of successful cryptocurrencies out there, and there seems to always be more cropping up.

If you have a knack for investing and noticing trends, consider becoming a cryptocurrency trader.

38. Lead Generator

Salespeople are always looking for new leads, and spending the time researching those leads can be exhausting. Most salespeople want to be out there selling—not searching the internet for new people and companies to sell to.

As a lead generator, you put together lists of valuable leads for salespeople.

They then purchase those lists from you and sell to the people or companies on those lists.

The great thing is, you don’t actually have to sell anything to the people on the lists!

You just have to sell the lists to the salespeople! With good leads, salespeople will come back to you again and again!

39. Artist (Commissions)

If you’re an artist, you’ve likely heard of “commissioned” artwork.

If you haven’t, a commission is simply when someone pays for a specific piece of art to be created.

Many people want artwork commissions—whether it be a portrait of their dog or a full comic book. If you’re a talented artist, consider creating some art on commission. 

While it may not always be your favorite subject matter, it can definitely be a profitable online business – allowing you to fund your own artistic projects!

40. Headhunter/Staffer

Have you ever been contacted by someone that wants to connect you with a business that’s looking for someone with your skillset?

If so, you’ve spoken with a headhunter!

A “headhunter” is essentially a staffer that goes out and finds potential employees for businesses. They then take a commission once the employee has been hired (and sometimes after they’ve been with the business for a set amount of time).

41. Data Analysis

With the amount of data businesses are faced with, it can be overwhelming.

If you understand how to visualize and analyze data to provide actionable insight for businesses, there’s no question you can turn it into a profitable online business.

42. Search Engine Optimization (SEO)

Companies will always need qualified leads.

Targeted organic search engine traffic is some of the most valuable traffic out there, and many people will be happy to pay for someone who knows how to get it for them.

43. Trip Planning

People love to take vacation, but they hate to plan.

While there are plenty of free resources out there with travel-related information, people are always willing to pay for convenience.

If you love to travel and plan, this is a great option for you.

44. Information Technology (IT)

In the past, companies needed an in-house IT team because the technology was so new and digital communication wasn’t so easy.

Now, companies hire IT agencies from all over the world.

If you know tech and can build a team, IT can definitely be a profitable online business.

45. Customer Service

Every business in the world has to do customer service, and many of them aren’t very good at it.

If you and your team are experts in a niche, you can build a business out of providing customer service for businesses.

46. Tutoring

Learning is no longer limited to the physical classroom.

There are plenty of companies providing tutoring lessons online and you can too if you know a subject well.

You can even turn it into your own company where you employ other teachers.

47. Search Engine Marketing (SEM)

When you Google something, you’ve probably noticed the ads at the top and bottom of search results.

If you know how to create and optimize these ads, you can provide a valuable service to businesses.

48. Transcription

With the range of podcasts, videos and other forms of audio-related content out there today, people need a lot of things transcribed.

While this can be done with software, the software often doesn’t produce great results.

There’s certainly still demand for humans.

49. Cybersecurity

Cyber-security is one of the top priorities for companies.

They won’t have much to work with if a hacker ruins their site or leaks private data.

Those who understand cybersecurity have a bright future ahead of them.

50. Video Editing

While you can’t actually be there to film for people around the world, they can send you their files for you to edit.

Although you’ll likely need a strong internet connection, there’s a lot of potential for a video editing company.

(NOTE: Ready to explore how to actually start some of these businesses? Check out the click here to get started to access our exclusive entrepreneurial content that makes starting a business online accessible to anyone.)

Step #2: Choose Your Niche

Once you know what type of business you want to run, you need to choose your niche within that industry.

What a niche is is a specialized subsection of an industry. 

A few examples would be:

  • Gluten-free diets
  • Cryptocurrency
  • Fitness
  • Fitness for retired people
  • Digital marketing
  • Entrepreneurship
  • Fashion
  • Male Fashion
  • Female Fashion
  • Sports

The ideal scenario for you when you’re choosing a niche is for you to be a big fish in a little pond rather than a little fish in a big pond. You want to be the major player in your niche and you want that niche to be one where people are actually spending their money.

For example, choosing a niche related to doing things on a budget means you’re marketing to people who are trying to save money rather than spend it.

On the other hand, people marketing products that wealthy people purchase are going to have an easier time convincing their customers to spend money.

The mistake that many people make is they think they can be everything to everyone.

That’s a mistake.

Choosing a niche allows you to:

  • Focus
  • Gain traction
  • Establish authority
  • Resonate with your audience
  • Develop a detailed marketing plan
  • Form an identity

While you can get away with playing around with your niche a little bit in the beginning, you want to find your niche sooner rather than later to give your business direction.

Once you have your business model and niche, you can create your first funnel.

Step #3: Create Your First Funnel

So, you have your business model and your niche.

Now you need to build out your first funnel so you can start making money.

But what the heck is a funnel?

A sales funnel is the path that people follow from finding out about you or your brand to making a purchase from you.

Check out this visual for a better idea of what I mean.

image

To give you an example that just about everyone can relate to, let’s think about McDonald’s:

  • You see an ad or get a coupon in the mail
  • You see a McDonald’s on your drive
  • You go into the restaurant to get your discounted cheeseburger
  • The cashier gives you an upsell – fries, drink or a combo meal?

Very rarely do people go into McDonald’s and just get their single cheeseburger. McDonald’s makes their money on their upsells when you buy friends or a soda. 

That’s the basis of a sales funnel.

What that looks like in the online world is something like:

  • You run a Facebook ad
  • People click from your ad to a landing page with a free report
  • You email them your free report and then offer them an eBook for $10 a week or two later
  • They buy the book and you offer them a course 
  • They buy the course and you offer them a live event or consulting

Sales funnels aren’t that complicated – they just seem that way in the beginning.

Sources : lurn.com

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